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about

producer
marketer
project lead

too many moving parts? that’s usually where I’m useful

how I work

first, find what’s stuck

I don’t schedule meetings for the sake of meetingsI check the numbers before we romanticize the ideaI’m not married to my own ideasI build teams around people’s strongest skills

point of view

if marketing isn’t the problem
I won’t prescribe more marketing

first I find the actual bottleneck: product, pricing, operations, team, sales or traffic. then I build the solution around that

background

experience that doesn’t fit one job title

management

Pilki network

team / operations / new locations

marketing

≈9 markets

content / localization / production

offline

7 cities

events / venues / partners

digital

sites & apps

structure / copy / prototype / development

my kind of people

we can disagree / decide fast / go build it